WELCOME!



Hi! My name is Sonya.


From time to time I will be posting local
information on real estate here in
Southern California (OC/south OC) and
other newsworthy items of interest to friends
and families that may also be from a
national or international perspective.

Welcome to my blog!

Friday, December 13, 2013


Berkshire Hathaway HomeServices Grows Again with 12 Affiliate Signees

Published: Monday, 9 Dec 2013 | 2:00 PM ET





IRVINE, Calif.--()--Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, today announced the signing of 12 more affiliates for the network.
The following companies will begin operating as Berkshire Hathaway HomeServices affiliates during the first and second quarters of 2014: Prudential California Realty, Guerneville, CA; Prudential California Realty, South Pasadena, CA; Prudential C. Dan Joyner Co., REALTORS®, Greenville, SC; Prudential Hickory Metro Real Estate, Hickory, NC; Prudential Lake Almanor Real Estate, Lake Almanor, CA; Prudential The McMillen Real Estate Group, Goldsboro, NC; Prudential One, REALTORS®, Dayton, OH; Prudential Parks & Weisberg, REALTORS®, Louisville, KY and Jeffersonville, IN; Prudential Preferred Properties, Clarks Summit, PA; Prudential Select Properties, Cleveland, OH; Prudential Snyder Real Estate, Bloomington, IL; and Prudential Town and Country Real Estate, Wellesley, MA.
These signings bring to 502 the number of offices that have transitioned to or signed with the brand since July, and include nearly 19,000 agents in 24 states. Many more signings are on the way, said Earl Lee, CEO of HSF Affiliates LLC. “Momentum continues building for Berkshire Hathaway HomeServices. Affiliates realize the strength of this new brand – inspired by the world-renowned Berkshire Hathaway Inc. – and the depth of its real estate tools, technology and services. They want to capitalize on our brand and all it has to offer.”
Danny Joyner, broker/owner at Prudential C. Dan Joyner Co., REALTORS®, said the brand brings strong values and fresh perspectives to a recovering real estate market. “The timing is right to align with the Berkshire Hathaway HomeServices brand and bring exceptional value to our brokers, agents and customers through new tools and resources. Our affiliation will change the real estate market in upstate South Carolina, and we can’t wait.”
David Mussari, managing partner at Prudential One, REALTORS® and Prudential Select Properties, said the brand will stand apart in his Ohio markets. “We’re thrilled to add the Berkshire Hathaway HomeServices name to ours. The brand stands for strength, stability and trust – just like its Berkshire Hathaway namesake – and it represents a new era of growth for our company and agents.”
HSF Affiliates LLC plans to transition most of the largest Prudential Real Estate affiliates by fall 2014. More growth is expected as the company engages with the balance of the Prudential Real Estate network and with companies outside of the network.
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity.
Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation’s second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.
Media Contacts:
Kevin Ostler
949-794-7980
kevinostler@hsfranchise.com

Take Time to Enjoy Family this Christmas Season.



Warren Buffett on How Investors Have to Think Differently, Shorting Berk...

Saturday, November 16, 2013


Warren Buffett's new franchise seeks identity

November 11th, 2012, 1:00 am by Jeff Collins
Earl Lee, a long-time executive for Irvine-based Prudential Real Estate, has been tapped to lead a joint venture seeking to form a new national real estate brand. The venture, called HSF Affiliates, was formed when Warren Buffett's HomeServices of America partnered with Prudential's parent firm, Toronto-based Brookfield Asset Management. Irvine is the new venture's headquarters. We asked Lee to describe the challenges ahead for this new venture …
Us: What is HSF Affiliates?
Earl: HSF is the holding company, it's the joint venture company, that three brands are currently housed in. That is Real Living, Prudential and Berkshire Hathaway HomeServices.
Us: What does HSF stand for?
Earl: It doesn't really have a meaning. It's an acronym. Again, we have a joint venture company that has three brands in it.
For us, the first challenge was getting a branding decision out there that was acceptable to our network. I think we accomplished that very well. Now it is beginning to build a value proposition, working on the visual identity, really being able to bring to life what that franchise is and what it will mean to the individual companies that will choose to franchise with us.
Us: What do you mean by “value proposition?”
Earl: People buy franchises because they look for value. You know, can this help me with my business? Can this help me with services that I don't have? Does it allow me to expand the markets that I might not have been in? Value is all about the (suite of products and services that come with a franchise).
Us: What will the visual identity be? The new chain has a long title.
Earl: We're still working on that, but obviously, it has to translate well into business cards, lawn signs, open house signs, how it looks on the Internet. We're working on that. We obviously have a very talented brand agency, Interbrand, helping us, and we expect to be able to roll that out in 2013.
Web Resource: http://www.ocregister.com/lansner/strong-447270-earl-new.html


Tuesday, November 5, 2013


Warren Buffett's real estate network, 

Berkshire Hathaway HomeServices, 

to debut in Portland.


Web Resource for article:
www.oregonlive.com

Warren Buffett is throwing his flagship 
company’s name behind a new chain of 
real estate companies assembled last year, 
and the change comes to Portland this week.

Prudential Northwest Properties
a Portland real estate services company 
acquired by a Berkshire Hathaway 
affiliate in 2012, will adopt the 
Berkshire Hathaway HomeServices
brand starting Wednesday. The company 
will be ceremonially unveiling its new 
for-sale yard sign in the morning, then 
swapping out signs all around the 
Portland area the same day.
The Oracle of Omaha doesn’t typically put 

Berkshire’s name on consumer-facing brands.
Instead, the conglomerate owns brands like
Geico, Dairy Queen and the BNSF railroad.
"It's very exciting that for the first time
Mr. Buffett is going to lend his brand, the
most respected brand in the world, and he’s
going to give that brand to the real estate industry.
And we get the privilege" of adopting it,
said Jason Waugh, president of
Prudential Northwest Properties.
Waugh said only the top 75 firms in the
Prudential network would be invited to join the
Berkshire Hathaway HomeServices network,
which is rolling out in markets across the country
through next year. His firm will be known as
Berkshire Hathaway HomeServices
Northwest Real Estate.
Prudential Northwest Properties, which now has
20 offices and 400 employees, was the largest
locally-owned real estate services firm in the
Portland area before it was bought in 2012.
It’s gotten smaller since its acquisition, when
it had 21 offices and roughly 500 employees.
“We saw a lot of people get out of the business
from 2008 to 2012,” Waugh said. “It’s starting to
become more of an attractive business this year,
but we haven’t yet seen an influx of new people.”
-- Elliot Njus


Tuesday, October 29, 2013

We Now Have an Ad for Our Office!

The Register--going to 37,700 
    distribution in HB Wave, FV View, 
LB Register & Seal Beach Pier! 
This is a weekly ad for our office!

                                                           CONGRATULATIONS!
                                                      Prudential California Realty, HB.

Wednesday, October 23, 2013

Prudential Real Estate Receives Three JD Power Awards!


First Time Home Buyers
Repeat Home Buyers
First Time Home Sellers

Three Time Award Presented Earlier This Year!


Friday, October 18, 2013

Berkshire Hathaway Remote Broadcast from SD, SB, LA, and OC 10-5-13



This is a video of the radio program
from Burbank.
The first 3 minutes or so are
advertising.  After that, full coverage
of Berkshire Hathaway
entering Southern California.


Published on Oct 13, 2013
Berkshire Hathaway is the new name
of Prudential California properties. 
Nelson Radio was a part of a 4 stop
So Cal launch of the new name 
Berkshire Hathaway HomeServices California Properties.
The locations ranged from San Diego, Orange County,
Los Angeles, and Santa Barbar



Wednesday, September 25, 2013

Berkshire Hathaway Home Services California Properties Launch Event in OC!



"I think this is the most exciting thing in 
residential real estate since the invention 
of the Multiple Listing Service.” 
Berkshire Hathaway HomeServices California Properties 
at today’s Orange County, CA, launch event.

Sunday, September 15, 2013

Look! What's New in Old World HB.

Bella Musica
They offer Music Lessons.
Bella & Carl. Violin / Piano Duet!




Introducing the Petrof Piano from Czech Republic.


Introducing Phuong Nguyen.
Wood Carvings in background are his work!
Come visit his shop in Old World @ Suite 51A.









Thursday, August 29, 2013

Berkshire Hathaway HomeServices News Creates A Buzz!

Berkshire Hathaway Home Services & Prudential Real Estate

Resource for Article Below:
http://www.marketwatch.com/story/berkshire-hathaway-homeservices-adds-five-more-brokerage-signees-2013-08-08

IRVINE, Calif., Aug 08, 2013 (BUSINESS WIRE) -- Berkshire Hathaway HomeServices, the new real estate brokerage network operated by HSF Affiliates LLC, today announced the signing of five additional brokerage companies for the network. 
HSF Affiliates LLC plans to transition most of the largest Prudential Real Estate affiliates by fall 2014. More growth is expected as the company engages with the balance of the Prudential Real Estate network. "Berkshire Hathaway HomeServices is launching at the right time," said Stephen Phillips, president of the brand. "The network brings fresh perspectives, strong values and new life to a recovering market. It will be here for the long term, and will change the face of real estate."
About Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices, based in Irvine, CA, is a brand-new real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity.
About HSF Affiliates LLC
Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation's second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
Prudential, the Prudential logo and the Rock symbol are service marks of Prudential Financial, Inc. and its related entities, and are used under license with no other affiliation with Prudential.
SOURCE: Berkshire Hathaway HomeServices

Thursday, August 8, 2013

Woman's $65,000.00 Savings Eaten by Termites!

Click link below for story:

A woman in China received funds
from her children.   She wrapped 
the money in plastic to store in 
a wooden drawer.  When she
decided to spend some of the
life savings, she opened the drawer
to discover that the money 
had been eaten by termites.  
A local bank assisted in restoring 
most of her funds.  Result:
$10,000.00 was destroyed.  Gone.
Eaten by termites.

How long has it been since you
made an appointment with your
local termite inspector?



Saturday, July 27, 2013

Day 1 Highlights VansUSopenofSurfing Huntington B

2013 OC Fair Theme: Come and Get It!


Come on Down to the OC Fair!!!

Wednesday's Through Sunday's.
On Wednesday this week bring
5 pieces of clothing to get in Free
per person.
In 2 weeks on Wednesday, bring $5.00 worth of
school supplies to get in Free per person.
Parking open @ 11AM
Gates Open @ 12 Noon.
Kids 5 and Under Get in FREE Every Day!
Across the street from Orange Coast College
in Costa Mesa. Ca.




Wednesday, July 24, 2013



http://www.businessweek.com/news/2013-07-24
/new-home-sales-in-u-dot-s-dot-climbed-more-than-forecast-in-june-1
For More Information click on above Link

.
Sales of new U.S. homes rose in June 


Purchases climbed 8.3 percent to an 
annualized pace of 497,000 homes, the 
highest level since May 2008, 
the Commerce Department said today 
in Washington. The median estimate 
of 77 economists surveyed 
by Bloomberg called for a gain to 484,000.

Tuesday, July 23, 2013

Sunday, July 14, 2013

German Heritage Day @ Old World Village.





This is a hidden gem in Surf City!  WIthout a passport
visitors enjoy authentic German cuisine, cobblestone
streets and Oom-pa-pa bands!
I was invited back in August then on into Octoberfest
for Family Day (Sundays) and through the holidays to Christmas!
So, I will keep you posted.  Until then:
See you in Old World Village next month!

Saturday, July 13, 2013

Weiner Dog Racing at Old World Village Huntington Beach, Ca.



German Day: Free Food First 500 People
Dog Races / Car Show
Sunday July 14, 2013. 2:00 PM - 4:00 PM
               SEE YOU THERE!
7561 Center Ave, Huntington Beach, CA 92647
Across the street from Costco.  Behind Bella Terra.

Wednesday, June 26, 2013